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The Services SIG (SERVSIG) serves American Marketing Association academics who are interested in services research. SERVSIG was founded by Ray Fisk in 1993. Since that time, SERVSIG has sponsored numerous panels and sessions at AMA Educators' Conferences. It hosts its own international conference, too. Also, SERVSIG hosts an annual SERVSIG Doctoral Consortium atthe AMA Frontiers in Services Conferences.

The mission of SERVSIG is to be the best full-service system for keeping in touch with the people, events, and knowledge of services marketing and management. SERVSIG adopted three goals: Open, Flexible, and Fun. First, we strive to be open to new people, new ideas, global contributions, interdisciplinary contributions, practitioner contributions, and to new ways of doing things. Second, we strive for the maximum of organizational flexibility (and a minimum of red tape). Third, we strive to be a fun organization by being both lighthearted and intellectually nourishing.
   News and Events:

  • 2013 FRONTIERS IN SERVICE CONFERENCE, National Taiwan University, Taipei, July 4-7, 2013
  • CALL FOR PROPOSALS - SERVSIG'S CHRISTOPHER LOVELOCK CAREER CONTRIBUTION AND BEST SERVICE ARTICLE AWARDS
  • 2014 AMA SERVSIG INTERNATIONAL SERVICE RESEARCH CONFERENCE, Thessaloniki, Greece, June 13-15, 2014
  • 2012 SERVSIG AWARDS
    • The American Marketing Association SERVSIG Christopher Lovelock Career Contributions Award is presented annually by SERVSIG to an individual meeting the following criteria: 1) Career contributions should be of long duration, preferably 15 to 20 years, 2) Contributions to the services discipline should be significant, 3) Contributions to the services discipline should be frequent, and 4) Contributions to the services discipline should include recent contributions. The winner of the 2012 SERVSIG Christopher Lovelock Career Contributions Award is:

      Ko de Ruyter, Maastricht University.

    • The “AMA Best Services Article Award” is presented annually by SERVSIG to the author(s) of the best article in the service literature published during the previous calendar year. The winner of the 2012 SERVSIG Best Service Article Award are:

      Bruggen, Elizabeth C., Bram Foubert, and Dwayne D. Gremler       (2011), “Extreme Makeover: Short- and Long-Term Effects of a Remodeled Servicescape,” Journal of Marketing, 75 (5), 71-87.

    • The ASU CSL/Liam Glynn Research Scholarship Award is presented annually by SERVSIG. This annual travel scholarship was created in Liam Glynn's name to honor his memory and is supported through donations made by Arizona State’s Center for Services Leadership. The winners of the 2012 ASU CSL/Liam Glynn Research Scholarship Award are:

      (1) Sander F. M. Becker, University of Groningen, (2) Cinthia B. Satornino, Florida State University, and (3) Gielis A. H. van der Heijden, Eindhoven University of Technology.

      Additionally, we would like to recognize the recipient of the 2012 JSR Doctoral Travel Scholarship:

      Toennes Eller,       Catholic University Eichstaett-Ingolstadt.

      Congratulations to the award winners!

  • 2012 SERVSIG INTERNATIONAL SERVICE RESEARCH CONFERENCE AWARDS
    • The SERVSIG International Service Research Conference was held at Helsinki, Finland from June 7-9, 2012. The conference is held in a different country every two years and this year's conference was hosted by the CERS Center for Relationship Marketing and Service Management at Hanken School of Economics. The following awards were presenterd at the conference:
      • Best Conference Paper:
        • "Polyphony, Discord and Harmony: Individual Experiences of Value in Collaborative Consumption Contexts" by Carol Kelleher, Hugh Wilson, and Joe Pepperd.
      • Highly Commended Papers:
        • "The Construction of Space in Customer Experiences" by Ritva Hoykinpuro and Arja Ropo.
        • "A Historical Exploration of the Global Service Marketing Community" by Cristiana R. Lages, Claudia Simoes, Raymond P. Fisk and Werner H. Kunz.
        • "An Exploration of Consumer Manipulation in Service Interactions" by Cheryl Leo, Dominique Greer and Beverley Sparks.

          Congratulations to the award winners!
 
 
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