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SERVSIG hosts a variety of annual events in an effort advance service research and to bring service researchers closer together. Typically we sponsor a variety of panels, sessions, and informal meetings at the AMA Educators' Conferences. In addition, we have expanded our presence by introducing our own research conference and by hosting a doctoral consortium that precedes the Frontiers in Services Conference. Please browse the information below for more information on each of these exciting events.

SERVSIG's Doctoral Consortium: SERVSIG's Services Marketing Doctoral Consortium is designed to help doctoral students and new faculty in their academic careers as teachers and researchers of services marketing. By promoting a collegial atmosphere, the Consortium provides a wonderful opportunity to interact with the field's leading scholars and up-and-coming services marketing scholars.

  • 2014 AMA SERVSIG Doctoral Consortium:  The Services Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 21st Annual SERVSIG Doctoral Consortium, preceding the Frontiers in Service Conference, to be held at the University of Miami. The consortium will begin with a welcome reception on Wednesday, June 25, 2014 and will continue with a full day of sessions on Thursday, June 26, 2014. The consortium is designed to help doctoral students and new faculty succeed in their careers. By promoting an intimate and collegial atmosphere, the consortium provides a wonderful opportunity for participants to interact with the field's leading service scholars and to get feedback from them on research topics being pursued by participants. Examples of topics that would be covered during the event are:

    • Starting and managing your career in academia

    • Building connections and collaboration with other researchers and industry

    • Identifying interesting and relevant research questions

    • Being a productive and effective researcher

    • Getting through the review process

    • Approaches to impactful teaching

    • Managing research, teaching loads, and service requirements

    The consortium presents unique opportunities for doctoral students to meet some of the world’s eminent and emerging service scholars and benefit from their experiences. Doctoral consortium participants must register in order to participate in the event. The consortium event is supported by Arizona State University’s Center for Services Leadership and the University of Miami. Attendees are encouraged to contact consortium co-chair, Lerzan Aksoy, Fordham University ( if they have any questions regarding the event. 

    Doctoral Consortium Co-Chairs

    Dr. Lerzan Aksoy
    Associate Professor of Marketing
    Fordham University     

    Dr. Werner Kunz
    Assistant Professor of Marketing
    University of Massachusetts at Boston

  • 2014 Frontiers in Service Conference Information

  • Liam Glynn Research Scholarship Award: To Be Announced

  • 2014 AMA SERVSIG Doctoral Consortium Program: To Be Announced

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