AMA SERVSIG

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The Services SIG (SERVSIG) serves American Marketing Association academics who are interested in services research. SERVSIG was founded by Ray Fisk in 1993. Since that time, SERVSIG has sponsored numerous panels and sessions at AMA Educators' Conferences. It hosts its own international conference, too. Also, SERVSIG hosts an annual SERVSIG Doctoral Consortium atthe AMA Frontiers in Services Conferences.

The mission of SERVSIG is to be the best full-service system for keeping in touch with the people, events, and knowledge of services marketing and management. SERVSIG adopted three goals: Open, Flexible, and Fun. First, we strive to be open to new people, new ideas, global contributions, interdisciplinary contributions, practitioner contributions, and to new ways of doing things. Second, we strive for the maximum of organizational flexibility (and a minimum of red tape). Third, we strive to be a fun organization by being both lighthearted and intellectually nourishing.
   News and Events:

  • 2014 FRONTIERS IN SERVICE CONFERENCE, University of Miami, Florida, June 26-29, 2014

  • 2014 AMA SERVSIG INTERNATIONAL SERVICE RESEARCH CONFERENCE, Thessaloniki, Greece, June 13-15, 2014

  • 2013 SERVSIG AWARDS
    • The American Marketing Association SERVSIG Christopher Lovelock Career Contributions Award is presented annually by SERVSIG to an individual meeting the following criteria: 1) Career contributions should be of long duration, preferably 15 to 20 years, 2) Contributions to the services discipline should be significant, 3) Contributions to the services discipline should be frequent, and 4) Contributions to the services discipline should include recent contributions. The winner of the 2013 SERVSIG Christopher Lovelock Career Contributions Award is:

      Paul Patterson, University of New South Wales.

    • The “AMA Best Services Article Award” is presented annually by SERVSIG to the author(s) of the best article in the service literature published during the previous calendar year. The winner of the 2013 SERVSIG Best Service Article Award are:

      Karpen, Ingo O., Liliana L. Bove, and Bryan A. Lukas
      (2012), “Linking Service-Dominant Logic and Strategic Business Practrice: A Conceptual Model of a Service-Dominant Orientation,” Journal of Services Research, 15 (1), 21-38.

    • The ASU CSL/Liam Glynn Research Scholarship Award is presented annually by SERVSIG. This annual travel scholarship was created in Liam Glynn's name to honor his memory and is supported through donations made by Arizona State’s Center for Services Leadership. The winners of the 2013 ASU CSL/Liam Glynn Research Scholarship Award are:

      (1) Ben Lucas, University of Newcastle, (2) Eric Olson, University of Central Florida, (3) Neha Sadhotra, Indian Institute of Management, and (4) Yi-Chun Ou, University of Groningen.

      Congratulations to the award winners!

 
 
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